IGNITE Trainer Biographies 

IGNITE was established by pro athletes and trainers who understand that creating champions isn't an activity, it's a commitment.

Coy Wire and Jim Launer are professional athletes and pro trainers who developed IGNITE's programs to stray from traditional training by design.  IGNITE training has been proven effective by the athletes IGNITE  trains— and by demonstrating it on the field themselves.

Coy Wire

Founder, Trainer, Mind Coach

Coy Wire has played six years in the NFL as Team Captain for the Buffalo Bills. As an experienced professional athlete he has spent his career training with and learning from top personal trainers and professional athletes all across the nation. Coy has designed IGNITE's unique training programs to develop the mind, body and spirit of the athlete so they can perform at their optimum capacity at all times. Coy has combined his extensive training experience with his mission to mentor emerging athletes. He provides his athletes with long-term training which encourages them to go above and beyond mere mastery of their sport, helping them to achieve excellence in all aspects of their life.

Jim Launer

Partner, Trainer, General Manager

Jim Launer is a career exercise physiologist and professional sports trainer with a lifetime of applied athletic training science that has grown a roster of pro athletes. Jim works hand-in-hand with IGNITE athletes to train them to use their minds and bodies on and off the field—to develop those skills critical to becoming a champion athlete. His unorthodox approach to training, which includes training that emphasizes cognitive skill development to unlock the body's potential has produced numerous top athletes who continue to train with IGNITE to this day.

Seeking experienced trainers

Experienced Trainers interested in growing with IGNITE Elite Athletic Training may inquire within or contact us during IGNITE's regular business hours.